Idealink Lab
Every venture in the Lab is a product we conceived, shipped and operate — or are building now. They are how we learn about retention, monetisation, fraud, infrastructure and the thousand small decisions that only appear after launch.
A football knowledge game, live since 2023 and still evolving.
Thesis
Launching is the easy part. Two generations live, a third in pre-release, same team throughout.
A physics-driven 1v1 goal battle, in real time.
Thesis
Strip football to a strike and a save and the duel becomes readable in a second and unmasterable in a year.
Matchmaking and dedicated game servers, without the ops team.
Thesis
Built for our own 1v1 game when Unity retired Multiplay hosting, then opened to other studios.
Turn a campaign into a 30-second game people want to play.
Thesis
Live the same day, in the mobile browser, with every lead one the brand may keep.
Benefits infrastructure for employees, dealers, partners and members.
Thesis
The perk is not the product. The eligibility, entitlement and verification rules underneath are.
Turning market data into a legible position plan.
Thesis
Frame the range, show where the user stands, make the paths legible — never promise a number.
One payment layer. Multiple providers.
Thesis
Route before the card, never touch card data, and record what routing saved.
An adventure engine, not a collection of mini-games.
Thesis
One challenge runtime and one content pipeline, so an evening's adventure is data, not a new build.
Signals → guardrails → decisions → actions → measurement.
Thesis
Marketing automation is only safe when the machine cannot say what the product cannot back.
Customer, loyalty and intelligence infrastructure for shopping centres, as a working concept.
Thesis
One mall, one member, one measurable customer network — starting before a single POS is integrated.
What the Lab is for
Some ideas need to exist before anyone can judge them. The Lab is where we prototype product categories we're curious about, put them in front of real users, and keep the ones that earn it. Not every experiment is public — the ones here are.
Have an idea that belongs here? Tell us about it.