Skip to content

Work · Game / Consumer product

FooQ

A game that kept evolving after launch.

What it is

FooQ is a football knowledge game: guess the player from clues, alone or in live rooms, with coins, hints, missions and leagues around it. It has been live since 2023 on the web and since 2025 on the App Store.

Why it needed to exist

The first FooQ proved the loop — guess a player from clues, spend or know — but one mode and one economy could not hold players for a season. The product needed variety, competition and something to own.

What Idealink did

Idealink Games built every version — the 2023 web quiz, the 2025 App Store release — and is rebuilding the game for its next generation while the current one stays live.

Status
Live
Relationship
Idealink venture
Industry
Football games
Period
2023 — ongoing
Platform
Web · iOS
Idealink role
Concept, product, design, engineering, live operation

Thesis

Launching is the easy part. FooQ is the living-product story: a football quiz that grew into live rooms, leagues and an economy — and is being rebuilt from the ground up while the current game stays live.

01

Product evolution

  1. 2023The quiz

    A web game: guess the player from age, club, position and country clues; hints cost silver, gold buys prizes. The two-currency economy and monthly prize cycle were born here.

    Earlier version · 2023 marketing render

    Earlier FooQ dashboard on a tablet and phone, 2023 marketing render
  2. 2025App Store

    A native iOS release added single-player cards, live rooms, leagues, an exchange between currencies and missions — the version on the App Store today.

    App Store release · current listing

  3. 2026Next generation

    A clean rewrite of the game is in pre-release: a new API, a new web client and a thin native shell, built to carry more modes and a competitive season structure. Details when it ships.

02

The loop that survived every version

0102

Clue

Age, club, position, country, kit — each round reveals a little more.

0203

Spend or know

A hint costs silver; a wrong guess costs a clue. The tension is the game.

0304

Compete

Rooms race the same question live; leagues settle the month.

0401

Earn

Missions and referrals feed coins back in; gold buys prizes and characters.

03

Engineering across generations

A NestJS API with a GraphQL schema shared by web, iOS and admin — one contract, generated client code everywhere.

Every coin movement is a ledger entry, not a mutated balance; scoring is server-authoritative so a client can never award itself points.

The native shell holds tokens in the Keychain, opens a one-time session into the web client, and verifies ad rewards and purchases on the server.

Outcome

Where it stands

FooQ has stayed live since 2023 — web quiz, App Store release, and now a rewrite in pre-release — with the same team operating it, which is the point: the product kept evolving after launch.

Stack and capabilities

Only what mattered