About
We started as builders.We still are.
Idealink is a product and technology studio. We build digital products for companies, and we build and operate our own. Both halves make the other better.
Why Idealink exists
Most agencies have never had to keep a product alive.
We came from engineering. Years of building backends, mobile apps and the platforms in between taught us that the hard part of a product is rarely the code — it's the decisions: what to build, what to leave out, what breaks at scale, what users actually do.
So we started building our own. FooQ, a football game that has kept evolving since 2023 while it stayed live. DoGoal, a real-time 1v1 arena. Fiyaka, a benefits platform we repositioned into infrastructure once we saw where the value was. Pozisyon, a market-research tool with an AI scenario engine. Vinty, a rewards app shipped under our name. Running products means we have felt retention curves, fraud, App Store reviews, payment failures and infrastructure bills ourselves.
That experience is what we bring to client work. A small, senior team that thinks like owners, designs with engineering in the room, and ships production software — from the first workshop to the release, and through what comes after.
The people you'llactually work with.
Area
Product, strategy, engineering
Area
Product management, discovery, delivery
Area
Product design, UX, brand
Area
Business, growth, partnerships
01
We say when an idea won't work.
If a plan is a goner we explain why and what would work instead. Politeness that costs you a year is not kindness.
02
Senior people, small team.
The people in the first workshop are the people writing the code. No hand-off to a bench you never met.
03
Own the outcome, not the ticket.
We run our own products, so we know that shipping is where the work starts. We stay accountable for what happens after launch.
04
Technology follows the product.
Native where it matters, cross-platform where it makes sense, boring infrastructure wherever possible.
Want to work with people who ship their own products?