Work · Marketing product / Playable campaigns
Nimblefun
Turn a campaign into a 30-second game people want to play.
What it is
Nimblefun turns a brand's campaign into a short game in the brand's colours and artwork that runs in the mobile browser, shared as a link, QR code or embed. Players become leads, scores become rewards, and the marketing team runs it all from its own dashboard.
Why it needed to exist
Branded games usually mean agency rounds, an app nobody downloads and a lead list nobody is sure they may keep. Campaigns need something live the same day, in the channels customers already use.
What Idealink did
Idealink built and runs Nimblefun end to end: the ready-made games, AI-drafted campaigns, the brand editor, rewards and coupon pools, the privacy-first lead form and analytics — plus custom web, tablet and social AR games built for brands.
- Status
- Live
- Relationship
- Idealink venture
- Industry
- Brand marketing
- Period
- 2026 — ongoing
- Platform
- Mobile web · dashboard · social AR
- Idealink role
- Product, game design, platform engineering, AI campaign drafting, privacy and anti-cheat
Thesis
A campaign game earns its place when a marketing team can launch it the same day, and when every lead it collects is one the brand is allowed to keep. Nimblefun turns both into product rules, not agency promises.
01
From brief to live, the same day
No developers, no agency rounds, no app store.
Describe the campaign
A brief in a few sentences, or a ready-made game. AI drafts the copy, game settings and reward tiers to fit the brand.
Make it yours
Logo, colours, game objects, rewards and form fields, with every change previewed on a phone next to the editor.
Publish and measure
One click publishes a link, a QR code and an embed. Plays, scores, leads and rewards arrive in the dashboard in real time.
02
The games
Every game is styled end to end for the brand. Players get it in 30 seconds and want another go.
- Catch Rush
- Catch the falling products, dodge the competition; made for launches and discount campaigns
- Tap Rush
- Tap the right targets before they vanish; fast, competitive, made for leaderboards
- Memory Match
- Flip the cards, find the pairs; makes a product range or campaign message stick
- Custom games
- A mechanic designed from scratch for the brand, on the web or an in-store tablet, published with the same lead form, rewards and analytics — such as HiPP's Pharmacy Order, a tablet game where players find the products on an order slip and pack it before time runs out
- Social AR games
- Runners, jumpers and catch games steered by head movements and facial expressions, built for Maybelline New York, L'Oréal Paris Elseve, Garnier, Bioderma, NYX Professional Makeup and House of B
03
Ready-made games
Catch Rush, Tap Rush and Memory Match, live in minutes and styled in the brand's colours, logo and game objects.
04
Privacy as product rules
KVKK and GDPR obligations are enforced by the product, not left to a checklist.
- No privacy notice, no launch: a campaign that collects personal data cannot be published without a link to the brand's privacy notice.
- Retention and erasure: leads can be deleted one by one or by e-mail address, with an automatic retention period, and every erasure is logged.
- Data minimisation: only the fields the form asks for are stored; IP addresses and raw device details are not kept.
- Server-side anti-cheat: scores and reward eligibility are checked on the server, and each coupon code is issued at most once.
No app to download. A first draft in minutes. Every lead one the brand may keep.
Outcome
Where it stands
Live at nimblefun.com in Turkish and English, with three ready-made games, custom builds such as HiPP's Pharmacy Order, and social AR games for Maybelline New York, L'Oréal Paris, Garnier, Bioderma, NYX Professional Makeup and House of B.
Stack and capabilities
Only what mattered
- Mobile web games
- AI campaign drafting
- Brand editor
- Coupon pools
- Server-side anti-cheat
- KVKK / GDPR controls